Mental Chemistry is Haanel's second major work in the New Thought tradition, first published in 1922 in St. Louis. It frames thought as a chemical-like substance that combines under specific mental conditions to produce predictable results in external circumstances — much as elements combine in applied chemistry to create new compounds. The nineteen chapters develop this analogy methodically: opening with first-principles definitions of 'mental chemistry' and the mechanisms of the subconscious, then moving through practical domains including attraction, vibration, transmutation, economics, medicine, and the disciplines of psychology, metaphysics, and philosophy.
The book functions as a companion volume to The Master Key System (1912) and follows the same graduated structure. Haanel argues that mental images held with consistency and feeling generate changes in material circumstances, a claim he supports by analogy to electromagnetic resonance and contemporary cellular biology — sources treated as self-evident rather than requiring scientific citation. The book has remained in continuous print and is a secondary reference in the Law of Attraction literature that became prominent after Rhonda Byrne's The Secret (2006). Critics within the academic study of New Thought note that Haanel's chemistry-as-metaphor language is metaphorical rather than empirical, and the book offers no falsifiability test for its central causal claim.
We live in a fathomless sea of plastic mind substance. This substance is ever alive and active. It is sensitive to the highest degree. It takes form according to the mental demand. Thought forms the mould or matrix from which the substance expresses.
Chapter 1, "Mental Chemistry"
First lines
Chemistry is the science which treats of the intra-atomic or the intra-molecular changes which material things undergo under various influences. Mental is defined as "of or appertaining to the mind, including intellect, feeling, and will, or the entire rational nature." Science is knowledge gained and verified by exact observation and correct thinking. Mental chemistry is, therefore, the science which treats of the changes which material conditions undergo through the operations of the mind, verified by exact observation and correct thinking.
Contents
Mental Chemistry
The Chemist
The Laboratory
Attraction
Vibration
Transmutation
Attainment
Industry
Economics
Medicine
Mental Medicine
Orthobiosis
Biochemistry
Suggestion
Psycho-Analysis
Psychology
Metaphysics
Philosophy
Religion
Reception
Smaller cultural footprint than The Master Key System, which is the work most often cited as Haanel's contribution to the New Thought canon. Continuous-print classic in New Thought catalogues and a secondary source for Rhonda Byrne's The Secret-era Law of Attraction literature. Critics inside the academic study of New Thought have noted Haanel's chemistry-as-metaphor language is metaphorical rather than empirical, and the book offers no falsifiability test for its central claim that mental imagery causally produces external outcomes.
Frequently asked
What is Mental Chemistry about?
It is Haanel's argument that thought operates like a chemical agent — combining with emotion and repetition in specific ways to produce predictable changes in material circumstances. The book's nineteen chapters move from the first principles of 'mental chemistry' through applied domains including attraction, vibration, medicine, psychology, metaphysics, and religion.
How does Mental Chemistry relate to The Master Key System?
It is a companion volume published ten years after The Master Key System (1912) and following the same graduated structure. Where the earlier book teaches a system of concentration exercises, Mental Chemistry applies the same framework using a metaphor drawn from chemistry and atomic theory.
What is the book's central argument?
That the subconscious mind, once imprinted with a consistent mental image held with feeling, causes external conditions to align with that image — a process Haanel likens to chemical combination in which specific elements reliably produce specific compounds. The book does not offer a falsifiability test for this claim.